Goscor Group to showcase agricultural solutions at NAMPO 2017

April 7, 2017 | by digital@lkda.co.za

Industrial equipment supplier the Goscor Group, a part of Industrial Services Holdings (InServe), will have a major presence at Grain SA’s NAMPO Harvest Day 2017 from 16 to 19 May near Bothaville in the Free State.

Last year the 50th anniversary of the annual four-day event attracted a record 75 116 visitors and a total of 685 exhibitors. The Goscor Group has secured a prime outdoor stand this year, and will be out in force, showcasing the latest products and solutions from Goscor Power Products, Bobcat and Sany, Goscor Cleaning Equipment, and Goscor Access Rental.

With an extensive range of firefighting equipment, water pumps, and sprayers, Goscor Power Products is actively involved in the agricultural sector, as well as supplying co-operatives, MD Mark Bester comments.

“The Goscor Group stand is much better-positioned this year, which means it will attract a lot more traffic, and is likely to improve on the impressive results we achieved from attending last year’s event,” he adds.

A highlight of Goscor Power Products’ presence will be its launch of the new Roto engine brand, which can be incorporated into bakkie-mounted firefighting equipment as rapid-response units for the farming community.

“We will also have our full range of water pumps on display, in addition to special products such as diesel-driven irrigation pumps for remote farming areas where electricity supply is constrained,” Bester elaborates. Another new brand to be introduced to the Goscor Power Products’ stable at NAMPO 2017 will be Yanmar diesel engines for welding gensets.

Goscor Power Products’ Free State and Northern Cape dealerships will be represented fully at the event, with extra stock available at nearby Bothaville at special NAMPO 2017 prices. “This is a unique sell-and-fetch service we will introduce at the event for the first time, giving us a distinct competitive edge,” Bester stresses.

Live demonstrations at the Goscor Group stand will give visitors insight into how the various firefighting equipment actually operates, and what the tangible benefits and advantages are for the farming community in terms of reduced total cost of ownership. “We will also be running some of our gensets in order to demonstrate the low decibel levels,” Bester points out.

Goscor Cleaning Equipment, in turn, will showcase its Maer range of Italian high-pressure cleaners. National Sales Manager Peter Esterhuizen says the main aim is to generate awareness of the high-quality brand among the farming community, in addition to the flagship Tennant range of outdoor environmental cleaning solutions.

Esterhuizen adds that traditionally the agricultural sector has focused on cold-water pressure cleaners from 150 to 200 bar. “We want to highlight to visitors’ additional applications presented by our larger machines, including cleaning farming equipment such as combine harvesters and tractors for maintenance purposes.”

Describing the event as a traditionally busy show, Esterhuizen says NAMPO is distinguished by the fact that actual sales orders are generated on the stands, which translates into a tangible return on investment for the Goscor Group, in addition to brand awareness. In order to capitalise on this trend, Goscor Cleaning Equipment will offer special prices on two of its high-pressure cleaning machines.

Goscor Access Rental will be represented by Tanya Brummer and Lavesh Gunpath, who concur that the event is not only extremely well-known in the farming community, but has an exceptional customer footprint as well. Given the price-sensitivity of the agricultural sector, refurbished and highly cost-efficient Doosan forklifts will take pride of place, to showcase the total cost of ownership benefits for customers.

On the Bobcat and Sany side, a special focus will be the launch of a new compact backhoe loader and telehandler especially for the farming community, as well as a mini-excavator. The new compact backhoe loader has been developed in conjunction with Kukorova of Turkey, featuring a 74.5 kW Perkins engine.

Additional products will include a double-drum ride-on roller and a small grader. The latter products are aimed particularly at farmers upgrading road infrastructure in rural and remote areas, which is a new growth area the equipment supplier wishes to tap into.

About the Goscor Group

Industrial equipment group Goscor is part of Industrial Services Holdings (InServe). Goscor represents leading equipment brands across several sectors. These include Crown, Doosan, Bendi, Hubtex and Taylor Dunn (forklifts and materials handling equipment); Bobcat (construction); Sany (earthmoving); Tennant, Elgin, Maer, Delfin and HighPoint (industrial cleaning); Subaru (industrial power solutions); Genie (aerial lift equipment); Sullair (compressed air solutions), and many more.